BRAND DEVELOPMENT PROJECT

A good tagline helps set you apart from other companies that provide similar products & permits you quickly and efficiently sum up what your company is all about. Taglines take out the guesswork and make a company’s message crystal clear in explicit terms. Over time, a good tagline becomes one of the most memorable parts of a company’s identity.

Responses to the questions below, can also help define your company’s Unique Selling Propositions (USP’s) if not already defined. Your company’s USP’s exemplify the value you offer and the problem you solve. A strong USP clearly articulates specific benefits that other competitors don’t offer & makes you stand out.

Company Name:(Required)

Why are you in business?

Who are your customers?

What image of your business do you want to convey?

What level of service do you provide?

What roles do you and your team members play?

How do you differ from other, similar companies in the area?

What underlying philosophies or values guided your responses to the previous questions?

What is the vision of your dream company 5/10/15 years down the road?

No limits! Describe your vision expansively to see all possibilities. Retain your passion – that which makes you enthusiastic about reaching your vision!

Now list specific items such as:

Intangibles:

Culture, the ‘feel’ and atmosphere that customers can expect.

Tangibles:

Ex: number of customers, gross profits, number of employees, number of offices, number and types of goods & services you’ll sell, etc.

What do you want your customers’ experience to be like?

Why will your customers hire you over the competition?

What will be the role of your company in the community? (Near and far)

Ex: *Will there be any community outreach? If so, what kind?

What about your business inspires you most?

Provide 3 words that best describe your company: